How to Optimize My Web Site With Articles

Articles provide an easy and relevant way to optimize any Web site. They provide content that the search engines value as well as keyword richness. There are several ways to acquire articles for optimizing your Web site: you can find them already written for you in article directories, you can write or modify them or you can commission them specifically from an article content provider. Just follow these steps.

Instructions

Find Articles in Directories

• Open your search engine and use the keywords “article directories” as your search criteria.
• After choosing your directory, select the topic most appropriate to the topic of your Web site.
• Browse the articles contained in that topic. Most directories will also list keywords for that article.
• Add the chosen article to your site using your choice of editors. Make sure to update the meta tags for that page to contain the keywords for that article.

Write or Customize an Article

• Another way to get an article that will optimize your Web site is to write or customize your own. To do this is relatively easy.
• If you are writing your own article, choose the keywords that you want to optimize.
• Do a search using your favorite search engine for that keyword. Your results will show Web sites that are rich in that keyword.
• Open a few of these sites and browse their FAQ sections. This will tell you what people are interested in knowing about that subject.
• With this knowledge in hand, you can either write your own article addressing solutions or expand on the questions that searchers asked. Alternatively, you can customize a private label article to address these concerns.

Commission an Article

• The third way to acquire articles to optimize your Web site is to commission specific articles from a content provider. This method will give you specific content for your site and allow you to be listed as the author--without writing the article.
• Use the keyword phrase “article content provider” in a search engine to find article sellers.
• Choose the provider of your choice and purchase the article.
• When you receive the article, write your biography and upload it to your site.

Tips & Warnings

• Optimizing your site with articles is not a difficult task, but it has huge rewards. The key to all of the above-mentioned methods is to be sure that the keywords are dense and are included in your Meta tags when adding the articles to your site.

What is Google Optimization?

Google Optimizing your website is one, if not the most important thing to do for your website.

Not only are there more searches performed using Google, but most importantly Google searches generate more sales per search.

Of the total online purchase last year, Google accounted for 44.5% of all online sales, not from their pay per click program, but from people using the natural Google search to find products.

Now this may not seem impressive at first but its nearest competitor Yahoo! only did 17% of the sales.

What we do for you is make it simple, easy and cost effective to get into the top rankings in the search results either in a do it yourself program, we do it for you program or even a turnkey program that you never have to do anything but go to the bank and make deposits.

Search engine optimization is an online businessman’s dream. Wouldn’t you love getting countless numbers of customers at an unbelievable ROI (short for return on investment)?

Achieving a top ranking can bring in an avalanche of eager customer traffic that are actively searching for the very products or services you sell.

And that's what we do for you by optimizing your pages for Google. Want to see some results of our efforts see our what our clients say about us page.

There is absolutely no reason to have a website unless it’s going to be seen. And that’s why search engine optimizing is so important. Of the people that use Google 62% never go passed the first page of search results. 28% will go up to three pages and 10% will look at up to 5 pages.

But doesn’t it take a lot of time and effort to hit the top of the search rankings especially Google?

Yes. Many aspects of search engine optimizing do take not only time, but knowledge and lots of effort before you can really harvest the rewards search engines, especially Google, have to offer. There is really no shortcut for quality search engine optimization.

Ask yourself:

Do you want a more cost effective way to get visitors to your website then AdWords with better results?

Do you want your website to be successful?

Do you want an easy way to do the above?

Then using our services would be right for you.

Can we help everyone’s website?

NO. Didn’t expect that answer did you. Well, it’s the truth. Something you don’t hear that often on the Internet or on websites trying to sell their service.

Who can’t we help?

• If you are on a free hosting service we can’t help you, unless you get on a paid hosting service.
  
  Google feels, as most people do, that if your hosted for free either your not serious about what you do or sell, or your a scam.
  
• If you are using a cookie-cutter website (website that is identical to one or more websites) we can't help you.
  
  Google drops websites that are identical like hot potatoes so they don't clog up their data base with the same information.
  
• If you are using multiple domain names pointing to the same website we can’t help you until you remove the redirects.
  
  Google will throw their infamous -30 ranking penalty on these websites.
  
• If you are using a doorway page or a completely Flash entrance page we can’t help you unless you are willing to remove that page.
  
  As impressive as the Google bots are they can not read text in flash or images and they can not follow any links from the page.
  
• If your entire website is built in Flash we can't help you unless you are willing to have the entire website rebuilt.
  
  Again, Google bots can not read Flash.
  
• If your website is built with Frames (completely different then tables) we can't help you unless you are willing to have the entire website rebuilt.
  
• If you are using Dynamic Web Pages (to find out if you have Dynamic Web Pages click on one of the links on your website then look up in the browser address box. If a “?”, without the quotes, appears anywhere in the address your using Dynamic Web Pages) we can’t help you unless you are willing to change that, which may mean rebuilding the entire website.
  
• If you are an adult website we wouldn’t help you.
  
• If we feel you are participating in anything that we feel is dishonest in anyway we wouldn’t help you, this includes using graphics or text without permission.
  
• If your website is not in English we can't at this time help you. We do not have translators for all the different languages.
  

Can we help you if you’ve been banned from Google? There is only a 50/50 chance now due to the new Google policy on banned pages but there is an alternate solution to that problem.

With that said let’s move on.

One of the hardest things for people to understand is that optimizing your website for Google is performed on two different playgrounds onsite and offsite and each are equally important.

Optimizing onsite is limited and once performed properly only needs to be tweaked every now and again.

But having a fully optimized website alone will not get you that top 10 ranking in Google, you still must also optimize offsite for the top spots.

To find out more about onsite optimizing and services for this Click Here.

Optimizing offsite is basically limited only in the amount of time, effort and resources you have available.

But offsite optimizing alone again will not get you that top ranking, your pages themselves must be properly optimized to get those coveted top positions.

To find out more about offsite optimizing and services for this Click Here.

Off-Page Is Best Way To Optimizing For Google

Off Site Optimizing is limited only to the amount of time spent working on it, this is the area most website's fail in and what can make the difference between being only #40 and being #1.

One of the major key factors to a website's ranking is the amount of inbound natural anchor text links (natural anchor text links are anchor text links that are slightly different from each other, yet convey the same keyword phrase and are generated by human influence not by software).

Inbound only natural anchor text links shows your website is an authority on a subject or item named in the anchor text link to Google. The more of them, the more of an authority your website becomes therefore deserving a higher ranking.

Not the amount of reciprocating links (an agreed link exchange between two websites, you link to me and I link to you) as some "experts" will tell you "you need them", but they're almost useless with Google.

So are "Link Farms", websites that do nothing more than list your website on them with no content; even though in theory they would be one way links, so you would think they would help.

But Google has found a way to check to see if your website is listed with "Link Farms". Remember they "spyder" all links on your website both incoming and outgoing to check on how important your website is to the Internet community.

And if they find your website listed on one of these "link farms" your website gets penalized or even dropped out of Google for what they conceder spamming.

Yes, spamming doesn't have to be in e-mail form.

Now there are companies that will sell you legitimate one-way links but the cost is more than most small businesses can afford as many start at $599 per month and up.

So how can a small or medium size business that is just as good if not better than the big boys compete?

We've come up with a proven solution.

Our solution is doing a CO-OP anchor text link exchange between legitimate businesses.

To explain how it works, simply conceder three different websites and lets name them A, B and C. Website A does an anchor text link to website B. Website B in turn puts in an anchor text link to website C. Then website C finishes the process by doing an anchor text link to website A. No one is doing a reciprocating link (back and forth between them).

Remember this is the simplest explanation as it is much more involved.

It has to be setup with the proper websites those that will give your website authority to do the anchor text link exchange with properly.

Since this isn't a reciprocating link exchange that's easily to check, the only real way to monitor that everyone is doing what he or she should do is have a third party monitor it.

That's where we come in.

We setup the anchor text link exchange and monitor it so everyone is treated fairly.

You will never have to link to our website. We prefer that you didn't. This way you know we're not doing this to increase our rankings.

What needs to be done:

You include a specialized link page on your website, we give you the text and links for you to copy and paste on the page, we add your anchor text link to other websites and continue to do so.

The amount of links to your website will depend on several factors but the biggest one is how long your website has been on the Internet.

The links have to be introduced in a specific amount and time frame to appear as natural, not built using software or unsanctioned development.

This service costs $99 per month per keyword phrase as we continuously build links to your website. The links will multiple in size over time such as: 2, 4, 8, 16, 32, 64, 128, etc. (this is an example not exact figures as that will depend on the websites age and other factors such as how many authority websites there are for your keyword phrase or business). An authority website link is worth 20 inbound links from non-authority websites in Google's eyes.

There is a limited amount of clients we can handle in this area as this service has to be performed by real people not software. You need to act now so you don't get left in the cold. To order go to our contact page and fill in the form.

GOOGLE OPTIMIZATION TIPS

Owning a website is a cool thing in itself, but it's even greater if you're able to welcome a lot of visitors to it. One of the most effective ways to accomplish this, is by making sure your site is easily found through search engines like Google.

In contrary to what the SPAM flooding our inbox is promising ("submit to 500 search engines!", "Guaranteed Top Rankings!", "Free beer included!"), there is no quick and dirty way to accomplish this. On the other hand, the secrecy and vague terminology used by dedicated SearchEngineOptimization bureaus are mostly a means to mask there's nothing secret or difficult about optimizing your website for search engines. Let's give it a quick start...
About search engines
The two biggest search engines worldwide are Google (used by Google / AOL) and Overture (used by MSN / Yahoo). Google fills it's database mainly by letting robots automatically crawl and index the web. The Overture database is mainly filled through affiliate programs. That will cost you, so let's focus on Google for now. Google is the cooler one anyway...

A bot visit
You can request a Google robot visit at www.google.com/addurl. The robot will browse your site and index it's contents. Expect to have to wait for a couple of weeks before this will happen. Also, always list your site at www.dmoz.org. This is Google's webdirectory and, next to the google robot, an important source of the google search API. Dutch sites can be listed at www.dmoz.nl (used by google.nl).

Get your keywords
Your website is not ranked as a whole. Keywords are used to determine the relevancy of your website for particular subjects. So, before buiding your site, make sure you have a relevant set of keywords. Check competing websites for keywords / search terms and use the good ones for yourself. You can get an indication on the frequency people search for a certain keyword (and alternatives to it) at inventory.overture.com. You can find synonyms for certain keywords at www.thesaurus.com.

Place your keywords
The most important elements to insert keywords into are the URL (domain name + path + filename) and title of your web page. Also, a low-level URL (www.mysite.com/page.htm) is considered more important than a higher level URL (www.mysite.com/subdir/anothersubdir/page.htm). Check out the Dutch website Nu.nl for a good example. Notice how every newsitem has it's own title in the titlebar and how every item's html file is named after its title. These tricks make you score!

It's also important to use your keywords in the body of your site, frequency (a lot) and proximity (close to each other) are important. The higher in a page, the more important a keyword is considered to be. Text in headline (h1 or h2), bold or caps is considered more important than regular text.

Check your keywords
Once you think you have found the right keywords and you've written your text so that these keywords appear all over the page, it's time to check out how your site is doing. At googlerankings.com you can check your position in Google for the keywords you have chosen. Top of the ranks? Great! Not even close to it? Don't worry, here are some tips to improve your rankings.

Tech and formatting tips
First, make sure your site, especially your homepage, is frequently updated. Google seems to like frequently changing websites, this might be why weblogs tend to score very well at Google.

Second, make sure to have a lot of incoming and outgoing links (especially to and from big, relevant, high-quality websites). If something can be a link, make it a link! By doing so, Google will rank you pages higher as others who are not that embedded. This link relevancy system is called Google Pagerank. You can check out your pagerank at pagerank.net. Pagerank works on a scale from 1 to 10. If you have a rank of 1 or 2, you're likely to be way down the search results. If you have a higher rank, your site will appear at the top of the search results, even if there are a lot of competitors for your specific keywords or business.

Third, make sure your site is clean and correctly formatted, preferably in web standards / xhtml. Avoid certain technologies the Google robot doesn't understand. Don't use a frameset for your website. Robots may skip frames or only index the upper one (refering will be a mess anyway). Avoid javascript or Flash menus, only a.href links are followed by a robot. Additionally, all javascript and comments are skipped by search robots.

For the same reason, full-flash websites should be avoided if search accessibility is important (actually, if ANY accessibility is important). If you do feel the strong need to use Flash, all you can do is to make sure you have a keyword descriptive URL and page title.

Some last remarks
Google simply puts a 30 days block upon sites that use trivial keyword tricks (hidden text/div or text in the same color as a background), so don't bother trying this kind of stuff. Detecting and catching a robot with javascript or IP cloacing or using linkfarms to boost your Pagerank are considered even more illegal. They could get you put out of the ranking for good.

Just remember that a robot will be optimized over and over to be able to judge webpages the way a human does. In the end, if you make sure your site is clean and accessible and your content is good and relevant, websurfers will find you and bytes will flow.

Of course this article only covers the rough basics of search engine optimization. If you feel like I have missed out on something, or you've got an excellent hint to share, please feel free to post them in the forum! The diagnostics guide from GoogleRankings.com is a great resource for more information (there's a list of issues at the left side).

Search Engine Optimisation

Search Engine Optimisation - GOOGLE OPTIMIZATION

engine giant Google came out of nowhere a few years ago to become the most-used search engine on the planet, thanks to algorithms that deliver highly relevant results. With the company’s constant tinkering to stay at the top of the game, it can be tricky to keep your site’s position in Google’s results. The articles in this section talk about handling Google’s requirements and keeping up with its changes.